Maja Salvador Proud of Her New Product Endorsement

MANILA (Mabuhay) — Maja Salvador says she has better reasons to be proud of her new product endorsement, Sisters feminine napkins.

That is because the people behind the brand, the husband and wife tandem of Emilio and Aileen Go, are unlike other businessmen since they seem to have a higher calling in what they do.

“Their concentration is not just business. They also want to be able to help people,” Maja said.

Their new campaign hypes on the corporate thrust of Mega Soft Hygienic Products, Inc. (the company behind Sisters), that is, education for the young.

To start off, they paid tribute to the country’s young achievers who are sisters, relatives or best friends from public schools in Metro Manila.

Their most recent activity was the recognition day held recently at the activity center of Ever Gotesco Commonwealth, where Sisters gave awards of excellence to three pairs of academic achievers, pre-chosen from 30 pairs of “sisters” for the school year 2008-2009.

Each of the 30 pairs of achievers received cash and medals while the top three got trophy, laptop and cash prizes. Their corresponding schools also received a laptop each.

“Our criteria in choosing our Sisters achievers are based on their academic and extra-curricular achievements,” explains Mega Soft’s VP for finance Aileen Go. “Aside from their outstanding academic achievements and exemplary moral values, they must be sisters or best friends in the school in consistency with the brand name Sisters.”

According to Go, they have been recognizing female student achievers since 2005. It’s only this year that they made it known to the public as they plan to bring the search nationwide.

Maja, naturally, is proud to be part of the campaign. “I’m proud that Sisters has a mega soft heart for the underprivileged,” she said. “Imagine, they not only inspire the students but also help public schools in providing them computers.

“It may not be as grand as compared to what big companies do, but this small gesture means a lot to the recipients,” Maja added.